Marketizácia vonkajšej reklamy v parlamentných voľbách 2010 v Slovenskej republike
Viera Žúborová
Marketization of the Outdoor Advertisting in the 2010 Parliamentary Elections in SlovakiaThe study being presented concerns the parliamentary elections in Slovak republic, held on the 12th of July 2010. It focuses on an impact and status of political marketing in party system of Slovak republic. The content of study concerns also the research how much are the political parties able to use this status on the electoral and political market. It explains an approach of an address of the particular political party’s status and the position in the political spectrum, hitherto the use of marketing tools and methods have an influence to. Therefore those political parties being in stable position on the political spectrum are able to use the marketing methods and tools during the election campaigns in more successful merit.
